Healthcare
Dr. Will Medina.
A medical website for a bariatric and metabolic surgeon, focused on trust, procedure clarity and an evaluation that helps patients understand whether they may be candidates for treatment.
Product Views
The system in use.
System Snapshot
A clearer patient journey from procedure education to an initial candidacy evaluation and appointment scheduling.
Context
Problem / Need
Present high-specialty medical information clearly while helping prospective patients understand whether a bariatric or metabolic procedure may be appropriate for them.
Response
Solution Developed
Audently organized the experience around credentials, minimally invasive procedures, treatment packages, a patient candidacy evaluation and WhatsApp appointment paths.
System Implemented
Hero positioning for bariatric and metabolic surgery
Procedure education for gastric balloon, sleeve, bypass and endoscopic options
Profile and trust content for clinical decision-making
Evaluation flow to identify potential candidates before direct patient contact
Results / Impact
More approachable explanation of complex procedures
Stronger trust through credentials and care structure
A simpler path to assess potential candidacy before booking an appointment
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